Although traditional radio advertising remains a $10.5 billion business in the US, it’s slowly shrinking. Digital audio advertising, by contrast, will grow 6.8% in 2024 to reach $7.12 billion.
Report
| Apr 17, 2024
That reflects a shift away from traditional media advertising and toward digital formats as consumers in Latin America spend more time online than ever before. However, bright spots remain for radio in Colombia and Peru, as roughly 10% of local respondents cited it as a priority in the year ahead. The metaverse will garner little interest, but livestreaming events are on the rise.
Report
| Aug 11, 2023
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Digital audio will have 197.5 million adult listeners in the US this year, but each listener will generate only $36.05 in ad revenues. Radio fares slightly better at $49.10, but both pale next to most other major video platforms.
Article
| Apr 22, 2024
The “Mad Men” approach of finding the perfect slogan and polished copy isn’t gospel. For some, we’re now in the era of unpolished content, disruptive formatting, and what TotalRetail is calling “weirdvertising.” These ads take the basic idea of memeification found on social media and extend it to other forms of display advertising, including out-of-home (OOH) and print.
Article
| Jan 22, 2024
With the majority of retail sales still taking place offline, marketers are rethinking the in-store experience, attempting to combine the reach of physical retail with the engagement of digital channels via in-store retail media.
Article
| Jan 22, 2024
Chart
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Worsening economic conditions will take their toll on Latin America’s digital ad market this year. Despite gains of 12.7%, digital ad spending will fail to outpace the rate of inflation for the first time since we began tracking the region in 2011. Here are our latest forecasts.
Report
| May 10, 2023
Digital activity now plays a major role in product discovery, with younger generations driving sizable shifts in the way shoppers find new products.
Report
| Aug 21, 2023
A quarter of US adults pay the most attention to TV commercials, making them the top ad format, followed closely by online ads, per CivicScience. Magazine and newspaper ads rank near the bottom, with only 4% and 5% paying them the most attention, respectively.
Article
| Jan 5, 2023
Regulators enforce influencer marketing standards: Google and iHeartMedia face a lawsuit for radio ads in which hosts lied about using the Pixel 4 phone.
Article
| Nov 30, 2022
Amid near-nonexistent growth in some key markets, web publishers are being forced to consider radical changes to the way they sell their ads on the open web.
Report
| Jul 25, 2023
Latin America traditional media spending bounces back: Recovering out-of-home advertising will help lift outlays to prepandemic levels.
Article
| Jun 9, 2023
Chart
| Nov 30, 2023
Source: Insider Intelligence | eMarketer
Chart
| Feb 8, 2023
Source: Borrell Associates
Chart
| Feb 9, 2022
Source: Borrell Associates; Inside Radio
Chart
| Nov 6, 2023
Source: Insider Intelligence | eMarketer
How social media fits into the marketing mix for smaller firms: We look at the ways four community and regional financial institutions are humanizing their brands on social media—turns out everyone’s on Facebook—as well as through other channels.
Article
| Sep 20, 2023
That impressive growth comes on the heels of a radical shift in Latin America away from traditional media advertising, and toward digital formats, as consumers spent more time online during the pandemic than ever before. This shift essentially pulled digital ad spending growth forward by three years.
Report
| May 18, 2022
From 2014 to 2021, spending on non-video programmatic digital display ads in the US had compound annual growth of 27.3%. In 2022, that screeched to a halt, and spending actually declined 2.7%. In 2023, it will effectively be flat at $58.49 billion.
Article
| Aug 4, 2023
A more accessible and expansive Walmart+ membership will help the retailer to reach 29 million subscribers this year, while in-store retail media formats could boost ad revenues. A push into B2B, logistics, and international markets may also prove lucrative.
Article
| Jul 31, 2023
Digital advertising will drive total media ad spending in Western Europe toward $150 billion in 2022, as brands scramble for advantage in a rapidly changing world.
Report
| May 18, 2022
This year has been a tough one for advertisers as inflation impacts consumer spending, causing ad spending to fall. Here are three insights about the state of audio advertising and what’s in store.
Article
| Dec 6, 2022
The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates.
Article
| Feb 14, 2022